Podcast Mark

Disrupting Digital Course Creation: The Heights Platform Story w/Bryan McAnulty | Podcast Mark Ep. 1

December 27, 2023 Mark de Grasse Season 3 Episode 1
Podcast Mark
Disrupting Digital Course Creation: The Heights Platform Story w/Bryan McAnulty | Podcast Mark Ep. 1
Show Notes

In this episode of "Podcast Mark," host Mark de Grasse interviews Bryan McAnulty, the founder of Heights Platform. They delve into Bryan's journey in creating Heights Platform, a course creation and learning management system that competes with larger players in the market. The episode covers various aspects of entrepreneurship, personal development, business development, and digital education.

- Introduction of Bryan McAnulty: Discussion of his background and the founding of Heights Platform.
- Heights Platform's Unique Features: Exploration of the intuitive design and functionalities that differentiate it from other course platforms.
- Transition from Web Design to Educational Platforms: Bryan's shift from web design and graphic work to developing web applications and eventually creating online courses.
- Improving the Online Learning Experience: Strategies employed by Heights Platform to enhance student engagement and learning outcomes, like gamification, community features, and project-based learning.
- Business Model and Product Development: Discussion about transitioning from client-based work to a Software as a Service (SaaS) model, and the development process of Heights Platform.
- Marketing and Growth Strategy: Insights into how Heights Platform was marketed, including a successful lifetime deal launch on AppSumo.
- Maintaining a Bootstrapped Business: Bryan's decision to keep Heights Platform bootstrapped to maintain control and enjoy the work process.
- Entrepreneurial Journey and Insights: Reflections on Bryan's entrepreneurial journey, including the balance between work and personal life, and the realization that continuous engagement in meaningful work brings fulfillment.
- Future of Heights Platform: Bryan's commitment to continuing to develop and grow Heights Platform, with a focus on maintaining company culture and product quality.
- Community Engagement and Learning Resources: Information on Heights Platform's community and learning resources, including a free community at creatorclimb.com and the Heights Platform podcast.

Heights Platform (Affiliate Link): www.heightsplatform.com?ref=markdegrasse.
Bryan McAnulty: https://www.linkedin.com/in/bryanmcanulty/

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